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About Bois et Fleurs Parfums
Brand Philosophy
At Bois et Fleurs Parfums, perfumery is not a performance. It is quiet work done slowly, with intent. A fragrance should have character without being loud, presence without being overwhelming, and performance without compromise. As an independent perfume brand in India for Indian weather, these perfumes are designed to work in real life — long work days, crowded commutes, humidity, heat, and everything in between.
Craftsmanship matters more here than convenience. There is no production line smoothing out every rough edge, no marketing department asking for the “next big trend”. There is only a bench, raw materials, formulas, and the question: “Would this actually feel good to wear in our climate?” The answer has to be honest, or it does not leave the table.
Bois et Fleurs exists for people who appreciate nuance. People who want their perfume to last, but not choke a room. Who care about structure, balance, and how a scent evolves on skin, not just the first 10 seconds. Growth matters, of course, but never more than quality or integrity. If something has to be compromised to grow faster, it simply doesn’t happen.
Brand Story
“There is no team. No PR agency. No shortcuts. Just one almirah of raw materials and years of reading, testing, failing, and slowly getting better.”
Perfumery, as it turned out, is nothing like it looks on Instagram. It is not “mix this oil with that solvent and bottle it”. It is messaging suppliers again and again for specific aroma chemicals, naturals and bases. It is paying full price for materials that might never make it into a final formula. It is writing a formula that looks perfect on paper, waiting weeks for maceration, then realising it feels flat on skin.
You spray those failed trials on curtains and shirts so they don’t feel wasted. Then you sit in the quiet and ask what went wrong.
“But you learn. And you start again—You adjust, you strip the formula back, you rebuild. “
Everything you experience about Bois et Fleurs Parfums — from blending to bottling, from labels to packing, from the text on this page to the reply you receive on WhatsApp or email — is done by the founder. Some compositions are completely original. Others are re‑imagined studies of perfumes admired deeply — not to copy them, but to understand why they move people, and then say something personal in response. You will not find exaggerated claims about 40% oil, beast‑mode projection or “48‑hour performance” here. The focus is on using the best materials that are realistically affordable, letting them unfold at their own pace, and aiming for a full day of comfortable wear in Indian conditions, not a headache.
Conceptualize in 2021, Bois et Fleurs Parfums was on floor in 2024 with a simple but stubborn idea: India deserves perfumes that truly feel like they belong here. Not just imported styles translated into Hindi ad copies, but fragrances built from the ground up for our light, our air, our pace of life. What began as a personal exploration of perfumery slowly turned into a commitment to create premium Indian fragrances that do not rely on hype, celebrity faces or big launch campaigns.
From the beginning, the goal was clear: build a small batch, honest perfume house that respects both the wearer and the climate they live in. As an independent perfume brand in India for Indian weather, every fragrance is composed with the realities of heat, humidity and long days in mind. These scents are built to survive stepping out into the sun, sitting in AC for hours, getting stuck in traffic, and coming back home still smelling like yourself — not like a shopping mall. The focus is on depth, balance and quiet confidence. A Bois et Fleurs perfume should feel right on an ordinary weekday as much as a special evening. It should sit close enough to be intimate, yet present enough to be noticed by someone standing near you. No theatrics, no drama — just considered, climate‑ready perfumery made in India, for people who live here.
Most popular perfumes are designed for marketing decks, not for 42°C afternoons or humid local trains. That is where Bois et Fleurs Parfums refuses to compromise. Compositions are built with Indian weather as the starting point, not an afterthought. Structures are adjusted so they do not collapse in heat or become suffocating in closed rooms. Materials are chosen for how they behave on skin in our conditions — how they bloom, how they dry down, and how they last on both fabric and skin.
The result is perfumes that are long lasting yet comfortable, present yet polite. Scents that make sense in offices, on the metro, at late dinners, and on slow weekends at home. Perfumes that feel like they belong to the same country you do.
If this philosophy speaks to you, the next step is simple: wear the work. Explore the collection of small batch, founder‑made perfumes crafted specifically for Indian weather and daily wear. Each fragrance is built to be lived in — on ordinary workdays, on restless nights, and on the quiet in‑between moments that rarely make it to social media, but make up most of a life.
Premium Indian fragrances, made with intent, for people who value what they wear on their skin as much as what they wear on their sleeve.
Maybe someday, you’ll wear something I’ve made, and something inside you will shift—however gently.
— Sarvagya
Founder, Bois et Fleurs Parfums
Ready to experience premium Indian fragrances crafted with authentic ingredients and meticulous care? Explore our complete collection of carefully formulated scents designed specifically for India’s climate. Each fragrance tells a story of quality, craftsmanship, and genuine luxury—without the hype.
