A Gentle Reminder

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Fragrance Family : Woody / Aromatic / Earthy

Ingredients: Alcohol Denat., Parfum (fragrance), Citral, Coumarin, Hexyl Cinnamal, Limonene, Linalool

“A vintage Indian barbershop — reimagined, where the air is alive with lavender and Femminello lemon, smoky vetiver, and a fine dusting of sugar-kissed tobacco.”

Handcrafted by Bois et Fleurs Parfums, Ashes of the Forgotten Letter captures the quiet masculinity and enduring charm of North India’s old-school barbershops — where men lingered over conversations, the radio hummed in the background, and the scent of fresh shave cream mixed with tobacco smoke that seemed to shimmer in the afternoon light.

The fragrance opens with a clean, classic burst of lavender, bergamot, and Femminello lemon. As it settles, the heart reveals sage and radiant hedione, wrapped around tobacco leaves touched by a crystalline, sugar-like sweetness — not heavy or syrupy, but light enough to catch the air, softening the smoky edges. In the base, ambergris, patchouli, and vetiver bring a mineral-rich, smoky dryness, grounding the sweetness in earthy depth.

This scent is energizing and sensual, and loud. Made for thoughtful men above 30, it carries weight dense aromatics with emotional resonance. Best worn on rainy days, warm evenings, or when you want your presence to linger in memory.

Performance & Usage

Longevity: Up to 4 hours on skin, up to 12 hours on clothes
Sillage: Moderate to high
Best Time to Wear: Early mornings, rainy evenings, late-night introspection
Fragrance Family: Aromatic Fougère with sweet, herbal, amber-musk undertones
Ideal Season: Year-round (especially suited for Indian summer and monsoon)

Fragrance Style

If you enjoy the clean masculinity of Maison Margiela At the Barber’s, the timeless freshness of Dior Eau Sauvage, or the barbershop spice of YSL Rive Gauche Pour Homme, Ashes of the Forgotten Letter offers a deeper, more introspective twist. For fans of sweet tobacco scents, think Tom Ford Tobacco Vanille, Maison Margiela Jazz Club, or Burberry London for Men — reimagined with lavender, ambergris, and vetiver for the Indian climate and skin. A perfect choice for those seeking a masculine, long-lasting perfume with soul.

What you will Experience

✔ A barbershop-style fragrance with a modern sweet twist
✔ Balanced for Indian weather — performs well in summer, monsoon, and humidity
✔ Long-lasting Eau de Parfum (24–29% concentration)
✔ Masculine but never harsh — evolves into a rich, clean, and sensual drydown
✔ Vegan, cruelty-free, and free from parabens, colorants, and synthetic fixatives
✔ Inspired by timeless masculinity with the emotional soul of niche perfumery

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